Our product · built by Softronic
Homly The CRM that understands who you're selling to.
Homly is a real-estate CRM we design, build and run in-house. Its matching engine scores property–client fit in under a second; everything else — scheduling, contracts, communications and analytics — lives on the same platform.
One platform
Nine integrated modules
- 01 Properties
- 02 Clients & leads
- 03 AI matching
- 04 Visit scheduling
- 05 Communications (chat · email · WhatsApp)
- 06 Digital contracts & e-sign
- 07 Analytics & KPIs
- 08 Roles & permissions (RBAC)
- 09 Multi-agency
The core
Matching that scores in under 1 second
The engine weights each dimension to compute property–client compatibility:
- Budget 30%
- Location 25%
- Size 20%
- Amenities 15%
- Other factors 10%
Built to be used, not demoed
Why we built Homly — and who it’s for
Who it’s for
Homly is for real-estate agents and agencies who lose deals to slow, generic follow-up. Independent agents run their whole pipeline on the Free and Pro plans; multi-agent agencies get shared inventory, role-based access and per-agent analytics. It’s the same software we design, build and operate ourselves — the demo board above is the real product, not a mockup.
How the matching works
The engine doesn’t just filter listings. Every time a lead comes in, it re-scores your entire catalog against that buyer’s budget, location, size, amenities and softer signals, then ranks the best-fit properties first. Instead of blasting every listing to every contact, an agent opens a lead and immediately sees the three or four properties most likely to close — in under a second. That’s the difference between a CRM that stores data and one that tells you who to call next.
Data & security
Because Homly holds real client and property data, we treat security as a product feature, not an afterthought: role-based permissions (RBAC), per-agency data isolation for multi-tenant teams, and encrypted communications across chat, email and WhatsApp. The same engineering discipline we bring to client software — reviewed code, least-privilege access, audited dependencies — runs under Homly.
Plans
Ship the next thing. Today.
Book a 30-minute call. We tell you within the call if we can help — including an honest "no" when we can't.